NIKE GOLF

Creative design house Trollbäck + Company engaged Christopher Webb to help execute a series of dynamic product films for NIKE Golf. Working with creative director Elliott Chaffer at Chris's FX WRX, the team staged in-camera effects tabletop sequences which highlight each product's design aesthetic. Motion graphics and practical effects were combined with projection, LED display technology, and custom optics to generate as much imagery in-camera as possible. The finished work was presented at NIKE's product launch event.

VAPOR PRO IRONS

Creative design house Trollbäck + Company came to Cinematographer / VFX Technical Director Christopher Webb to shoot a series of dynamic product films for NIKE Golf. Chris employed custom moving light rigs and macro optical systems developed in his workshop. Working at Chris's studio with Creative Director Elliott Chaffer, the team staged in-camera visual effects sequences which highlight each product's design aesthetic. Motion graphics and practical effects were combined with projection, LED display technology, and special effects optics to capture as much in-camera as possible. The finished work was presented at NIKE's product launch event. Cinematographer / VFX Technical Director: Christopher Webb Design, Animation / VFX Company: Trollbäck + Company Creative Director: Elliott Chaffer Producer: Sue Yee Hubbard Head of Production: Erica Schrager Studio Manager: Graceann Dorse Camera Assistant: Tom Cryan Gaffer: Haroun Ibn-mock Key Grip: Daniel Torres Tabletop Rigging: Daniel Jusino Props: Mark Bracamonte

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SHIELD PROTECT

NIKE GOLF BEHIND THE SCENES

CREDITS

Cinematographer / FX Technical Director: Christopher Webb
Creative Agency: Trollbäck + Company
Creative Director: Elliott Chaffer
Producer: Sue Yee Hubbard
Head of Production: Erica Schrager
FX WRX Manager: Graceann Dorse
Camera Assistant: Tom Cryan
Gaffer: Haroun Ibn-mock
Key Grip: Daniel Torres
Tabletop Rigging: Daniel Jusino
Props: Mark Bracamonte