BMW: i8 ILLUMINATION

Christopher Webb and his team captured the essence of the BMW i8 in the mood film i8 ILLUMINATION. The project was realized entirely with in-camera visual effects, without any computer-generated imagery. At his FX WRX in Brooklyn, Chris and team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary. The finished work was featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel.

BMW i8 Mood Film: Illumination Cinematographer/VFX Technical Director Christopher Webb captured the essence of the BMW i8 in this mood film i8 Illumination. The project was realized entirely with in-camera visual effects without any computer-generated imagery. At his studio in Brooklyn, Chris and his team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary. This project demonstrates Chris’s commitment to developing new methods and bold visuals, showcasing his team’s capabilities to support creative directors and producers with VFX projects. Cinematographer / VFX Tech Director: Christopher Webb Assistant Director: Mark Bracamonte Exec Producer: Neil Moreno, BMW NA Producer: Graceann Dorse Editor: Jessica Schoen Original Music by: Tom Porter Digital Post: The Brigade Colorist: Oliver Jevremov AC / DIT: Dave Brickley Motion Control: Tom Cryan VFX Camera Asst: Angela Abel Gaffer: Tim Curtin Key Grip: Dan Torres Grip Swing: Daniel Jusino Custom LED Units: Mark Sasahara BTS Videographer: Lizette Gesuden

A behind-the-scenes look at the in-camera VFX created for the BMW Mood Film i8 Illumination. Cinematographer and VFX technical director Christopher Webb and his team developed a host of practical effects to evoke a sense of motion and energy while the i8 remained stationary in their studio. All VFX were created in-camera. Cinematographer / VFX Tech Director: Christopher Webb Assistant Director: Mark Bracamonte Exec Producer: Neil Moreno, BMW NA Producer: Graceann Dorse Editor: Jessica Schoen Original Music by: Tom Porter Digital Post: The Brigade Colorist: Oliver Jevremov AC / DIT: Dave Brickley Motion Control: Tom Cryan VFX Camera Asst: Angela Abel Gaffer: Tim Curtin Key Grip: Dan Torres Grip Swing: Daniel Jusino Custom LED Units: Mark Sasahara BTS Videographer: Lizette Gesuden

BEHIND THE SCENES / IN-CAMERA FX

CREDITS

Cinematographer / FX Technical Director: Christopher Webb
Assistant Director: Mark Bracamonte
Executive Producer: Neil Moreno, BMW of North America, National Marketing
Producer: Graceann Dorse
Editor: Jessica Schoen
Digital Post: The Brigade
Colorist: Oliver Jevremov
AC / DIT: Dave Brickley
Motion Control: Tom Cryan
Camera Utility: Angela Abel
Gaffer: Tim Curtin
Key Grip: Dan Torres
Grip Swing: Daniel Jusino
Custom LED Units: Mark Sasahara
BTS Videographer: Lizette Gesuden