Working with Psyop/Massmarket, Christopher Webb captured moving portraits of Jim Beam’s Master Distiller Fred Noe, as part of the brand’s Bold Choice campaign. Chris also shot super slow-motion elements with live action talent and practical liquid effects. A film noir lighting style was created in-camera to better inform the post graphics treatment of the footage.
Cinematographer: Christopher Webb
Directors: Jens Mebes and Andreas Berner
Creative Agency: Psyop/Massmarket
Producer: Paul Middlemiss